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Social Media Superstar: Amtrak Careers
Jason Ginsburg, our Director of Interactive Branding, explains how Amtrak Careers uses Facebook, Twitter, YouTube, and Pinterest to connect with job-seekers in unique ways. Ready to turn your...
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How to Recruit IT Professionals in a Competitive Environment
As the economy improves, the competition for talent is increasing. That goes double for IT professionals, who are always in demand and who often look to the Googles and Microsofts as their ideal...
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Brandemix Bonus Reel: Recruiting with Google Glass
Jason Ginsburg, Director of Interactive Branding at Brandemix, shows how Google Glass offers exciting ways for recruiters to connect with job-seekers.
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Decoding the 2013 Jobvite Social Recruiting Survey
Jobvite has just released its sixth annual Social Recruiting Survey, polling 1600 recruiters and HR professionals on their social media efforts. The results continue a trend that I’ve been following...
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Brandemix Bonus Reel: Decoding Social Recruiting
Jason Ginsburg, Director of Interactive Branding at Brandemix, reveals surprising insights from the 2013 Jobvite Social Recruiting Survey. Download our free Social Media Strategy Guide for Talent...
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Brandemix Bonus Reel: Sneak Peek of Employer Branding Boot Camp
Jason Ginsburg, Director of Interactive Branding at Brandemix, offers a sneak preview of Employer Branding Boot Camp, a webinar presented on September 25. Register for this free webinar here.
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Win the Recruiting Game…Through Gaming
Job interviews can be stressful for both parties; the candidate worries that one wrong answer can take them out of the running, while the interviewer knows that a bad hire will cost the company time...
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One Brand: Part 1. Extending Your Brand Through Internal Communications
Does internal communications matter to consumer branding? You bet it does. Are you a retailer rolling out a brand positioning about knowledgeable salespeople helping customers navigate a myriad of...
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One Brand: Part 2. Building a Brand Fortress Through Integrated Employer...
Employer branding has been heating up. According to a 2013 LinkedIn survey of recruiting trends, recruiting leaders are fearful their competitors are investing more heavily in employer branding than...
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Brandemix Bonus Reel: The Importance of One Brand
Jason Ginsburg, Director of Interactive Branding at Brandemix, explains why it’s important for organizations to integrate their employer brands with their consumer brands — and shows how to do it...
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Five Things You Can Lean About Internal Communications from the Thomas Cook...
Thomas Cook is the world’s oldest travel agency. But after surviving wars and natural disasters for 150 years, the company was in real financial trouble in 2011. Marketing magazine listed the...
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Brandemix Bonus Reel: Internal Communications Best Practices from Thomas Cook
Jason Ginsburg, Director of Interactive Branding at Brandemix, show how organizations can use Thomas Cook’s philosophy in engaging employees during a re-branding. To learn how Brandemix can help you...
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Why Ann Loft Careers is a Social Media Superstar
The latest Jobvite survey shows how important social media has become for talent acquisition: 78% of recruiters have made a hire through social, 33% say it decreases time to hire, and 49% say it...
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Busting Employer Branding Myths
Considering how important employer branding is, I still encounter a lot of confusion and misinformation about it. So, as a public service, I thought I’d bust some of the myths about employer branding....
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Branding, Marketing, and Web Design Trends
With the holidays fast approaching (such as Thanksgivukkah in just two weeks!) we thought we’d share some of our professional predictions for 2014 branding, marketing, and web design. Branding:...
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Employer Branding: Recruiters Help You Tell the Right Story
Right now, the biggest trend in recruiting is employer branding, crafting the promise your company makes to its employees. And the biggest trend in marketing is brand storytelling, using content,...
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Behind the Scenes of Designing an Annual Report
‘Tis the season for…annual reports! Brandemix’s resident expert on the subject is Creative Director Clarissa Zorr, an award-winning designer with more than 10 years of experience. She’s also a member...
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What Do The Biggest Recruiting Breakthroughs of 2013 Mean for 2014?
It has been a big year for recruiting and employer branding. Employer are now reaching job-seekers through “SoMoClo” — social media, mobile device, and the cloud. New technology, new services, and new...
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How to Conduct a Social Media Competitive Analysis – For Free
It’s important for every business to conduct a competitive analysis to find their niche in the marketplace. But how do you analyze your competition on social media? How can you compare a big brand on...
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The Most Popular Blog Posts of 2013
As 2012 comes to a close, let’s take a look back at the year’s most popular blog posts. The topics range from telling your brand story to embracing new technologies to engaging your employees. I hope...
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