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How to Ruin Your Employee Referral Program
According to CareerXroads, 28% of external hires in 2011 were referrals, and that number gets even larger when you factor in internal referrals. An employee referral program is a fantastic way to find...
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Bonus Reel: How to Ruin Your Employee Referral Program
A follow-up to our popular article about employee referral programs
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The Week’s Most Important HR Tweets
I follow lots of influential HR, recruiting, and employer branding professionals on Twitter. They’re a great daily resource of developments in talent acquisition and retention. I retweet as many of...
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Video: How to Use Facebook’s Social Graph for Recruiting
What does Facebook’s new social search function mean for online recruiting? Jason Ginsburg, Director of Interactive Branding at Brandemix, has the answers.
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What’s Underneath American Airlines’ New Branding?
American Airlines just announced a total rebranding of its planes, airport kiosks, printed materials, and uniforms. It’s the first redesign of the brand in 45 years. The timing is interesting, since,...
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Video: Are You Ready to Rebrand?
Brandemix Bonus Reel: Rebranding from Jody Ordioni on Vimeo.
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Social Media DON’Ts
I’ve told you about Social Media Superstars and various best practices – but what about worst practices? What are some tactics to completely avoid? Here are some of my personal pet peeves for each...
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Are Twitter and Vine Shrinking Our Attention Spans?
Since the beginning, Twitter users, including me, have at times been stymied and frustrated by Twitter’s seemingly arbitrary character limit, which redefined social media. Now Twitter aims to shift the...
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Social Media PR Disasters: Applebee’s Wild Night
You probably know about the Applebee’s waitress who was fired for posting a customer’s receipt that had a derogatory statement on it. You may not be aware of the aftermath, which took place in the wee...
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Bonus Reel: Applebee’s Biggest PR Mistake
Director of Interactive Branding Jason Ginsburg reveals Applebee’s biggest mistake of its crazy Facebook night.
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Boasting from Brandeland!
What a week for Brandemix! Our Director of Interactive Branding and I have shared our thoughts on employer branding, social media, and recruiting in four fantastic publications. On top of that, we...
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Brandemix Bonus Reel: Hack Me If You Can
Director of Interactive Branding Jason Ginsburg explains what Jeep and Burger King did right — and wrong — during and after their Twitter hacks.
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The Harlem Shake Does Not A Culture Make
It’s almost impossible to believe that an internet sensation combining some of my favorite topics — workplace culture, internet trends, viral videos — could manage to turn me off but yes, it’s...
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Brandemix Bonus Reel: Making Great Employer Videos
Job-seekers don’t want to see another “Harlem Shake” video; they want to learn about your workplace, your culture, and your employees. Here are some tips for creating a compelling employer video.
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Create Goodwill for Your Small Business With Community Involvement
For any small business to succeed, whether it’s a single location or a few franchises, it must build goodwill with the surrounding community. You can have Facebook fans or catalogue customers all over...
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Free webinar: Socialize Your Healthcare/Non-Profit Recruitment
This inside look at social media recruiting best practices for hospitals, healthcare companies, and non-profit organizations will take place on Wednesday, March 13, at 2 pm Eastern/11 am Pacific....
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Sometimes It’s All Hands On Deck
Telecommuting has been all over the news this week. First, Yahoo CEO Marissa Mayer changed the company’s policy that allowed employees to work (sometimes entirely) from home. Yahoo tried to put the...
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Brandemix Bonus Reel: Exciting News From Pinterest
Director of Interactive Branding Jason Ginsburg explains Pinterest’s new analytics tool for businesses. Are you ready to start using Pinterest for your marketing or recruiting initiatives? We’re happy...
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Why Bridgepoint Education Careers is a Social Media Superstar
I recently discovered Bridgepoint Education’s clever use of Twitter and Pinterest to hire for its campuses and offices in San Diego, Denver, and Clinton, Iowa. I then had the chance to speak with...
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Dollars to Donuts: It’s Time to Update the Internet’s Most Famous List
We’re all familiar with the funny image that goes by various names, but is basically “Social media explained with donuts.” As a reminder, here’s the full list Companies, including my own, use the...
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